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Gould’s combination group biography, cultural history, and musical criticism artfully places the Beatles in their time and social context while examining with great skill how they became an international phenomenon comparable only to themselves. He examines cultural and historical moments on both sides of the Atlantic—the impact of John Osborne’s epoch-making play Look Back in [...]
All this talk about the music industry online overlooks one simple fact: there isn’t one. There are many. One size does not fit all. You’ve seen the website. It has a landing page with a photo on it and a little bit of blurb. There may be one or two things that move on it, [...]
How do you know what music to buy? Often, another person tells you – generally in some mediated way. Different media, different people, same principle. Other than hearing, then liking, the most common and reliable way to find out about music is via the opinion leader. Often this will take the form of a press [...]
There are lots of sophisticated tricks and tips for marketing music, online and off. But if you mess up this one fundamental principle, you might as well not bother at all. Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket because you liked the film so much, [...]
There’s a great deal of discussion about music online in the mainstream press, and there are a couple of predominant threads to that coverage. Mostly, it’s not true. It pays to be able to separate fact from fiction and hype from reality when it comes to the online music environment. Especially when your livelihood depends [...]
I’m making myself redundant here. Understand and implement these simple principles — and you won’t need me any more. I was on a panel last night, at an event for the Moseley Creative Forum. The topic was ‘Is this the best time ever to be in the music industry?’. Naturally, there was some debate. My [...]
# Format: Kindle Edition # File Size: 7734 KB # Type: pdf # Print Length: 400 pages # Publisher: McGraw Hill Text; 1 edition (August 27, 2001) # Language: English # ASIN: B000MAHBH8 Best-of-the-best guidelines for handling low voltage wiring. The A-Z reference on designing, installing, maintaining, and troubleshooting modern security and fire alarm systems [...]